Regis Company (NYSE: RGS), a frontrunner within the haircare {industry}, declares Michelle DeVore joins the corporate as Senior Vice President, Head of Advertising and marketing. On this position, she can be answerable for digital advertising and marketing, promoting, buyer insights/CRM, loyalty and model constructing.
“We’re thrilled to welcome Michelle to Regis,” stated Matt Physician, Regis Chief Govt Officer. “Michelle’s background in digital and retention, mixed together with her expertise within the franchised magnificence {industry}, is an ideal match for Regis. With our new Zenoti expertise platform and a robust digital advertising and marketing chief, Regis is nicely positioned to develop our enterprise.”
Most just lately DeVore was Vice President, Buyer Expertise at European Wax Middle, which has greater than 850 areas nationwide. Previous to European Wax Middle, she directed digital transformation and development in a wide range of roles and as a marketing consultant centered on model technique, digital innovation, and e-commerce. DeVore additionally spent greater than ten years in advertising and marketing and e-commerce roles at Neiman Marcus Group.
“I’m excited to hitch Regis and ship on its enterprise targets for buyer retention, new buyer development, and stylist recruitment. I stay up for main Regis into a brand new period for buyer acquisition and loyalty by a digitally-enabled best-in-industry model expertise,” stated DeVore.
DeVore obtained her Bachelor of Attire Merchandising diploma with a Minor in Enterprise Administration and an emphasis in Advertising and marketing from Baylor College.
About Regis Company
Regis Company (NYSE:RGS) is chief within the magnificence salon {industry}. As of March 31, 2022, the Firm franchised, owned or held possession pursuits in 5,697 worldwide areas. Regis’ franchised and company areas function beneath ideas reminiscent of Supercuts®, SmartStyle®, Price Cutters®, Roosters® and First Alternative Haircutters®. Regis maintains an possession curiosity in Empire Training Group within the U.S. For extra details about the Firm, please go to the Investor Data part of the company web site at www.regiscorp.com.
View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220822005116/en/
